In keeping with the common thread throughout the show we sought out a bait supplier that fits with sustainable fishing practices. Too few people give a second thought to the effects that the gathering of bait has. Effects such as sea bed damage from trawl nets, bait stocks that get depleted and the corresponding predatory species that also suffer. By choosing a sustainable bait supplier we have found a very good partner in NZ King Salmon... and the best part is that Salmon baits and burley are very effective on so many species. We've had countless days where the difference between good fish and great fish has been the Salmon Burley and baits. Make sure when you're looking for effective baits that work, and are environmentally sound, think NZ King Salmon.