Columbia Sportswear Company
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Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and a leading seller of skiwear in the United States, the company has developed an international reputation for quality, performance, functionality and value. The company manages a portfolio of outdoor brands including Columbia Sportswear, Montrail, Mountain Hardwear, Pacific Trail, and Sorel. To learn more about Columbia, please visit the company's website.
Why Columbia Sportswear Sponsored
Columbia is pleased to announce its sponsorship of extreme fisherman Matt Watson. Under the sponsorship, Watson will be outfitted in Columbia Sportswear Performance Fishing Gear (PFG), known in the industry for durable, performance-level apparel, gear and footware for anglers. With technically advanced apparel that is quick drying and offers sun protection when out on the water, Watson will take Columbia's products to extreme new heights as he demonstrates his pioneering catch-and-release techniques - such as catching a 2000-pound Great White Shark with a handline, or catching a Mako Shark from a child's inflatable raft, also with a handline.
Columbia PFG’s durability stands up to Watson’s incredible tests and provides the innovation and performance this young fisherman demands. Omni-Dry™ technology quickly dries so Watson can begin his next escapade. And, Omni-Shade™ protects his skin from burns while fishing from a surfboard miles off shore.
“Matt Watson, extreme stunt fisherman, has taken fishing to another level. We admire Matt’s passion and innovative approach to fishing and life. He is a pioneer in the sport and his engaging, energetic personality has turned him in to a worldwide TV personality. Partnering with him offers a great way to showcase Columbia’s innovative fishing apparel.” - Mandy Rutkowski, Senior Global Promotions Manager, Columbia Sportswear Company.
