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    <link>http://www.thefishingshow.co.nz/</link>
    <description>&lsquo;So what's the secret to catching so many fish?' It's a question often posed to me. My response is &lsquo;I'm not sure there is a secret?... and if there was I'd tell you'. This may seem like I'm trying to keep the answer a jealously guarded secret, but the truth is there is no secret; the closest I can come to a broad reaching answer is by saying - &quot;accumulate knowledge about the type of fishing you want to be good at&quot;. I don't have space on this page to give specific tips and techniques on all the types of fishing I've done over the years but I can let you know where to get it. There are two ways of accumulating &lsquo;fishing knowledge'; the first and most effective is to go fishing, but be open to trying new things. Sure it's good to know a good spot, the rig that works in that spot, and the time of year and tide it fishes best, but no spot or method delivers all the time. <p>It's often hard to spend your limited leisure time on the water messing around finding a new spot or trying a new method, so we try to do this for you on the show. This brings me to the second way of accumulating knowledge - learning from others. <br />The ITM Fishing Show demonstrates the various methods and habitats to find and catch all manner of fish - once you've seen it done it becomes easier to try it yourself. The website you're in is full of advice from very knowledgeable fishers, many specialists in their particular genre of fishing. Don't take what the experts say as gospel, use it as a guide only because what works for one guy, in one place, at a certain time may not work for you; so try some variations. </p><p>Several people have asked me if we could do a DVD of our Hunting and Fishing New Zealand Tackle Tips so they can study all the pointers we give in this segment the end of our show. When I tell them that these tips are available to view for free on our website the standard response from the over-fourtys is &quot;I don't know how to work that on a computer&quot;. Well if you are savvy enough to log onto the internet go to <a href="/forum">www.thefishingshow.co.nz/forum</a> and click on the &lsquo;Forum' icon in the top-middle of the page -  fill out the log in details and you are there (if you have trouble get your 8 year old to help).</p><p>So once you have the knowledge you need to catch your chosen fish - the next thing and equally as important is &lsquo;how not to lose it'. There are a million ways a fish can get away and some can't be avoided, but it is unforgivable if your gear gives out. I have no sympathy for guys that cry to me about their line breaking or reel ceasing when it transpires that it was some crappy brand or hadn't been replaced or maintained for years. The advice here is simple; buy good gear and keep it well maintained. </p><p><br />Keep &lsquo;em tight </p><p>Matt    </p></description>
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    <copyright>Copyright 2010 Danny Sunkel</copyright>
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        <title>Keeping Up With The Play</title>        
        <description>	
        	One of the many aspects that fisho s enjoy about fishing is the gear and the gadgets. 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/keeping+up+with+the+play</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 12 Aug 2010 12:39 +1200</pubDate>
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        <title>Camera Operator Dave has a word...</title>        
        <description>	
        	As a cameraman on The ITM Fishing Show, I ve lost count of the times that people jealously inform me that I ve got the best job in the world. 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/camera+operator+dave+has+a+word...</link>
        <author>Danny Sunkel</author>
        <pubDate>Mon, 19 Jul 2010 11:46 +1200</pubDate>
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        <title>Recent hunting and fishing trip</title>        
        <description>	
        	You can never get all the conditions 100% perfect when heading out filming in the field, however some of the best footage we&apos;ve filmed is when we&apos;ve had our backs against the wall;	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/recent+hunting+and+fishing+trip</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 11 Jun 2010 10:03 +1200</pubDate>
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        <title>BRAND NEW SERIES!!</title>        
        <description>	
        	Internationally, things have really taken off for us with two shows screening on Discovery Channel and Animal Planet. But it must be said, my true passion is for the show that started in my garage over six years ago	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/brand+new+series%21%21</link>
        <author>Danny Sunkel</author>
        <pubDate>Wed, 21 Apr 2010 12:54 +1200</pubDate>
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        <title>YOU JUST CAN'T SCRIPT THAT!!</title>        
        <description>	
        	I ve got to admit I ve had moments where I ve been pretty jaded about making fishing TV a few times in the last couple of years	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/you+just+can%27t+script+that%21%21</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 09 Apr 2010 13:58 +1200</pubDate>
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        <title>Keeping It Real</title>        
        <description>	
        	I ve had some pretty awesome adventures over the last few years. But because of the pressure involved in the filming, and a sometimes crazy schedule, some of the experiences pass me by without the full effect sinking in. 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/keeping+it+real</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 14 Jan 2010 13:08 +1300</pubDate>
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        <title>SCHOOL'S OUT!</title>        
        <description>	
        	About now I bet your mind is more occupied with what you have to look forward to on your upcoming summer escape.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/school%27s+out%21</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 17 Dec 2009 14:28 +1300</pubDate>
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        <title>THE ITM FISHING SHOW KIDS COMP!</title>        
        <description>	
        	We have recently run a competition in conjunction with two of our local primary schools - Kerikeri and Riverview.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/the+itm+fishing+show+kids+comp%21</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 20 Nov 2009 15:20 +1300</pubDate>
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        <title>THE WORLD JUST BECAME AWESOME-ER! </title>        
        <description>	
        	The toe-tapping Discovery Channel tune heard  round the world&apos; has been given a refresh and features our very own MATT WATSON! This is a MUST WATCH, so read on...	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/the+world+just+became+awesome-er%21+</link>
        <author>Danny Sunkel</author>
        <pubDate>Wed, 11 Nov 2009 12:16 +1300</pubDate>
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        <title>David Letterman asked… and Matt did!</title>        
        <description>	
        	 So what are you going to do next?  That was the question posed by David Letterman when Matt was a guest on The Late Show with David Letterman earlier this year.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/david+letterman+asked%85+and+matt+did</link>
        <author>Danny Sunkel</author>
        <pubDate>Tue, 22 Sep 2009 14:50 +1200</pubDate>
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        <title>Broadening Horizons</title>        
        <description>	
        	You know how you get a preconceived idea about a place, what the people, culture and environment would be like if you ever went there. 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/broadening+horizons</link>
        <author>Danny Sunkel</author>
        <pubDate>Wed, 26 Aug 2009 12:02 +1200</pubDate>
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        <title>MATT'S AWAY... SO KATE HAS HER SAY</title>        
        <description>	
        	You remember the good old yarn about the guy advertising for a wife  the tag line being  send photo of boat and motor   well times have changed haven t they?!	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/matt%27s+away...+so+kate+has+her+say</link>
        <author>Danny Sunkel</author>
        <pubDate>Tue, 09 Jun 2009 12:54 +1200</pubDate>
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        <title>ON THE ROAD...</title>        
        <description>	
        	A feature of this series is our fishing road trip where we set out from the Far North in our Jeep with our 759 Stabi in tow. The 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/on+the+road...</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 15 May 2009 11:29 +1200</pubDate>
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        <title>BRING ON THE NEW SERIES!!</title>        
        <description>	
        	A brand new series of The ITM Fishing Show is set to kick off on Saturday the 25th of April on TV3, in a new timeslot of 5:30pm.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/bring+on+the+new+series%21%21</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 16 Apr 2009 12:40 +1200</pubDate>
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        <title>New series just around the corner..</title>        
        <description>	
        	Only four Saturdays to go until the new series!! YEEEHHHAAAA. 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/new+series+just+around+the+corner..</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 02 Apr 2009 14:59 +1200</pubDate>
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        <title>Letterman meets the Gannet Man</title>        
        <description>	
        	The world got a taste of Matt Watson&apos;s high energy style and crazy fishing stunts with an appearance on The Late Show with David Letterman.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/matt+to+appear+on+the+late+show+wit</link>
        <author>Danny Sunkel</author>
        <pubDate>Tue, 03 Feb 2009 11:17 +1300</pubDate>
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        <title>Low Adrenaline Fishing</title>        
        <description>	
        	I couldn t help but see the irony as Kerren chuckled to himself and called me the  John Dory Master . 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/low+adrenaline+fishing</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 05 Dec 2008 15:08 +1300</pubDate>
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        <title>MATT ON LIVE MORNING TV!</title>        
        <description>	
        	Matt was a guest on TV 3&apos;s live morning show, Sunrise; talking about his crazy fishing stunts, and his&amp;nbsp;new book.
Check it out &lt;a href=&quot;http://www.3news.co.nz/Video/Lifestyle/tabid/372/articleID/77899/Default.aspx#video&quot; target=&quot;_blank&quot;&gt;here&lt;/a&gt;.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/matt+on+live+morning+tv%21</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 31 Oct 2008 14:27 +1300</pubDate>
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        <title>Killer Footage Part 2</title>        
        <description>	
        	The topic of killing came up whilst I was having a few beers with some mates at the end of a big day&apos;s fishing.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/killer+footage+part+2</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 02 Oct 2008 11:56 +1200</pubDate>
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        <title>Killer Footage Pt. 1</title>        
        <description>	
        	There really is no other way to put it: when we go fishing, we catch fish, if we are lucky - and for the most part we kill them. 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/killer+footage+pt.+1</link>
        <author>Danny Sunkel</author>
        <pubDate>Tue, 16 Sep 2008 15:30 +1200</pubDate>
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        <title>Knowledge is Power</title>        
        <description>	
        	&amp;lsquo;So what&apos;s the secret to catching so many fish?&apos; It&apos;s a question often posed to me. My response is &amp;lsquo;I&apos;m not sure there is a secret?...	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/knowledge+is+power</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 28 Aug 2008 08:06 +1200</pubDate>
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        <title>Going Soft</title>        
        <description>	
        	So are you tired of reading, seeing and hearing about soft plastic baits yet? 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/going+soft</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 31 Jul 2008 14:18 +1200</pubDate>
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        <title>Crazy - Not Stupid</title>        
        <description>	
        	We&apos;ve had a heap of feedback about The ITM Fishing Show episodes this year, we get e-mails and phone calls, and we watch with interest the discussions between keen fishos in our web forums. 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/crazy+-+not+stupid</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 04 Jul 2008 14:36 +1200</pubDate>
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        <title>Mako, The Smart Shark</title>        
        <description>	
        	Love them or hate them, mako sharks have gained the respect of fishermen around the world for their physical prowess, but it is perhaps their intelligence that makes them such a remarkable fish.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/mako%2C+the+smart+shark</link>
        <author>Danny Sunkel</author>
        <pubDate>Mon, 09 Jun 2008 14:09 +1200</pubDate>
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        <title>Bludy Spearos</title>        
        <description>	
        	   Bludy Spearo   , I remarked to Kerren as I dragged myself through the transom door on Ultimate Lady. The    Bludy Spearo    I was referring to was Graham Mackereth, a keen spearo and a sometime underwater cameraman for the ITM Fishing Show. 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/bludy+spearos</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 29 May 2008 09:45 +1200</pubDate>
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        <title>A Change In Thinking</title>        
        <description>	
        	There is no doubt that attitudes towards catching fish have changed. In the last few years particularly, more and more fisho&apos;s are taking less and releasing more, taking heed of the &apos;keep enough for a feed message&apos;	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/a+change+in+thinking</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 22 May 2008 10:12 +1200</pubDate>
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        <title>Wanganellas May 2008</title>        
        <description>	
        	We have just come back from the Wanganella Banks, and captured some of our &quot;best footage to date&quot;	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/wanganellas+may+2008</link>
        <author>Danny Sunkel</author>
        <pubDate>Mon, 05 May 2008 17:20 +1200</pubDate>
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        <title>The Undisputed Heavyweight Champion is...</title>        
        <description>	
        	If you tied the tail of a 300lb Broadbill to the tail of a 600lb Blue Marlin, the Broadbill would tow the Blue around with no trouble at all	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/and+the+undisputed+heavyweight+cham</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 02 May 2008 13:14 +1200</pubDate>
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        <title>The Wonderful Wanganellas</title>        
        <description>	
        	Wanganella sounds like a made up place name that you might hear in a fairy tale, a mystical place where you might expect to run into Peter Pan, the Hobbits or the Tooth fairy.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/the+wonderful+wanganellas</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 11 Apr 2008 16:16 +1200</pubDate>
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        <title>Getting to the point</title>        
        <description>	
        	When I am game fishing one of the things that I am a stickler for is sharp hooks. Not just sharp but razor sharp, I can&apos;t stand it when some one puts a lure in the water with out checking the hook or when they do check it they say &amp;lsquo;that will do&apos; and throw it in the water.	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/getting+to+the+point</link>
        <author>Danny Sunkel</author>
        <pubDate>Fri, 11 Apr 2008 16:16 +1200</pubDate>
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        <title>Blog's - i'd never heard of them...</title>        
        <description>	
        	Blog, a couple of years back I had never heard the term. Now here I am typing and here you are reading it. I am told I can write about what ever I want, but having a free reign makes it hard to know where to start, I could go on about almost anything but I want it to at least be of some interest or use to the person reading it. 	    
        </description>
        <link>http://www.theultimatefishingshow.com/blog/blogs</link>
        <author>Danny Sunkel</author>
        <pubDate>Thu, 20 Mar 2008 10:33 +1200</pubDate>
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